Social commerce in China
This is a selection of resources on social commerce in China available from the NLB catalogue or the Internet and is not meant to be an exhaustive list.
NLB print and digital resources
Internet+ and electronic business in China: Innovation and applications
Learn more about e-commerce in China from this book, which provides an in-depth look at e-commerce and how it has revolutionised business and society in the country. The topics cover basic concepts of e-commerce, internet+ innovation models and several e-business platforms in China.
All rights reserved, Bingley, Emerald Publishing Limited, 2018
Social commerce: Consumer behaviour in online environments
This book is compilation of articles that investigates social commerce and how social media can be used to generate value for brands beyond customer relationship purposes. Of the 14 chapters in the book, four of them look specifically at social commerce in China, including the potential opportunities and case studies of how Chinese companies have used social commerce in their businesses.
All rights reserved, Switzerland: Palgrave Macmillan, 2019
Tech Titans of China is a guide on China’s technological progress and its tech sector. It first examines the current giants (Baidu, Alibaba and Tencent) in the sector, their winning strategies and some of the up-and-coming tech titans. Next, it looks at some of the technological trends in China today, including social commerce, sharing economy, artificial intelligence and electric vehicles.
All rights reserved, Boston: Nicholas Brealey Publishing, 2019
China’s mobile economy: Opportunities in the largest and fastest information consumption boom
What are some of the opportunities available from China’s mobile economy? Find out more from this book, which looks at the surge in e-commerce and mobile internet usage in China in the recent years. It includes chapters dedicated to the mobile economy, omni-channel e-retailing and mobile entertainment.
Retrieved from OverDrive. (myLibrary ID is required to access this ebook.)
Entering the Chinese e-merging market
This book is a useful step-by-step guide to the online retailing landscape in China for those who are keen to work or start a business there. It provides tips and advice including the online behaviour of Chinese consumers, how to sell online, the use of WeChat and Sina Weibo for social commerce and marketing and the digital regulations to look out for.
Retrieved from OverDrive. (myLibrary ID is required to access this ebook.)
You may also like
Social commerce: The new norm in China
This report examines the rise and evolution of social commerce in China, which is touted as the new norm for e-commerce for the country. Besides providing a breakdown of the type of consumers that use social commerce and the products they purchase, it also examines the major types of social commerce platforms in China and the strengths and weaknesses of each type.
An ultimate way for businesses to master social commerce in China
Learn e-retaling tips and experiences from an entrepreneur in China’s social commerce landscape from this China Paradigm podcast interview. The speaker shares how businesses can tap on WeChat to market and sell their products. Besides the link to the podcast, the webpage also contains the full transcript for those who prefer to read rather than listen to the interview.
WeChat social commerce report 2018
This website contains the summarised highlights of the WeChat Social Commerce Report 2018 in English. The trends featured include usage trends, e-commerce, transaction and sales volumes and product categories with the highest growth rates.
This 2019 study published in Sustainability journal is a case study of Pinduoduo, which is said to be the largest social commerce platform in China. It analyses some of the platform’s developmental framework and strategies which has led to its success today. Those who wish to only read the analysis can jump to Part 4, where the findings of the study are located.